After more than 33 years of production and business activities with many ups and downs and challenges, Biti's has grown and grown up along the country, becoming a prestigious brand, trusted and familiar to consumers. Using and being the pride of Vietnamese people about a "National Brand" in the field of prestigious and quality footwear.
From a small production establishment that started in 1982 and became a cooperative named Binh Tien specializing in producing rubber sandals in District 6 with a few dozen workers and above all, a heart for the country's economic development.
Enthusiastic owners, Biti's has experienced a period of subsidized economy with many difficulties. However, more than 33 years have passed, as a "relentless step", Binh Tien Consumer Goods Manufacturing Co., Ltd. (Biti's) has gradually built for itself a modern production and export strategy. , creating a brand of Biti's Shoes associated with the needs and tastes of consumers. Currently, Biti’s company has become a strong unit, showing a breakthrough in the field of footwear business; have enough human, material and financial resources to develop the industry and bring about higher achievements.
A distribution system of Biti's products stretching from the South to the North with 07 branch centers, 156 marketing stores and more than 1,500 retail distribution intermediaries, creating stable jobs for more than 9,000 employees. at Biti's Corporation and Dona Biti's Corporation with an annual output of over 20 million pairs, a wide range of products, diverse designs, models such as high-end sports shoes, fashion women's shoes, leather western shoes , canvas shoes, EVA foam slippers, indoor comedy ... In China, Biti's has set up 04 representative offices with 30 total sales, more than 300 sales points to gradually bring Biti's products to dominate the border market. full of this potential. With a potential Cambodian market, Biti’s has an official distributor of Cambo Trading Company to distribute Biti’s products throughout the territory of Cambodia. Biti’s has exported to 40 countries around the world such as Italy, France, England, USA, Russia, Japan, South America, Mexico, Cambodia, .... In addition, Biti’s is also trusted by international customers with famous brands such as Decathlon, Clarks, Speedo, Skechers, Lotto, ... choosing to become processing partners with many large value orders.
BREAKTHROUGH TO BE SUCCESS
With the motto of "Creating for the mission to survive and develop the company", at present, Biti’s is interested in developing long-term and sustainable investment strategies. The company believes that the future investment areas such as hotel, resort, tourism, trade center ... with the prestige and service quality will be the top guideline for all business activities of the company. Biti's.